PING Ethics is an ethic code for promoting the transparency and general fairness of content marketing. The end-result is an open, trusting and profitable cooperation that benefits both the influencers and businesses especially when creating a content to influencer’s own social media channels.
By signing the PING Ethics code, you tell your audience, customers and business partners that you are committed to promoting transparent influencer marketing.
Marketing persons: 133
Blogger, instagrammer, youtuber, snapchatters etc. who produce content for own social media channels.
Corporate marketing manager, content marketing professional, campaign planner, advertising specialist, media planner etc. who is responsible of influencer and content marketing.
Fake or Fact – The Handbook of a Reliable Social Media Influencer is a guide and toolkit for all content creators in social media. It provides concrete tips and procedures for identifying false information, producing fact-based content, and thus building credibility.