I respect the work of influencers by offering a reasonable payment from collaborations. I understand the difference between earned and paid media:
Earned media is free publicity and it is difficult to influence. For example, giving free samples does not obligate the content provider to write about them.
Paid media means using the content producers’ channels for commercial purpose for an agreed purpose and with agreed content and goals. Also in commercial content the content provider has the right to decide the means with which the subject is covered in his/her channels. Commercial content cooperation is based on producing high-quality content in an agreed manner and publishing it in the agreed channel, usually in the content provider’s own channel, such as blogs or Instagram accounts.