I understand my responsibility as an influencer. When creating content I consider how it will affect to my audience. I tell clearly what is my own opinion, what is a quote from someone else or an information I have received.

I acknowledge that I am responsible for the accuracy of the content I produce and distribute. I verify the accuracy of my content using reliable sources. I understand the potential consequences of sharing incorrect information and try to prevent it from spreading. I always admit and correct my mistakes.

I understand that the value of my work is based on my followers’ trust. I aim to value and deepen this trust with my actions.

I acquire partners that share my values, suit my themes and my audience. I understand that any commercial cooperation that contradicts my values and views may compromise the value of my channel and my relationship with my followers.

I will openly mention any commercial collaborations or benefits gained in all channels that I provide content for. I will clearly state in the beginning of social media post or video what is commercial cooperation and what is the brand in question. I will also openly tell the benefits I have gained using clear and understandable text like e.g. “*product sponsored by” or “*content includes affiliate links”. I use different font or other means of emphasis to show clearly the commercial content.

I value my work and assess its monetary value as openly as possible when quoting a price for possible business partners. I will openly report any other commercial cooperation in my channels to my partners. I understand the difference between a single campaign and acting as a brand ambassador.

I will agree with my partner what obligations the contract sets and create at least email agreement. I will set schedule, goals and means of measurement for my campaigns in cooperation with my partners. I measure results and give valid reports to my business partners in the agreed form and according to a set timetable.

I act professionally in all situations and honour agreements stipulating timetables, central messages, added links and special offers, keywords and sharing content in my own channels. Any confidential information is kept confidential. I will notify my partners if my followers’ reactions require any actions.

If my experience of the product or service in question is negative, I understand my responsibilities towards both my followers and business partner. I will not leave any essential information out when reporting to my followers and I will give my business partner the opportunity to address any possible issues. If possible I will give a critical evaluation first for my partner to read and comment on before making it public.

I understand that I am responsible for all the content that I publish.