Commercial collaboration has to be clearly stated in all influencer’s channels and also in the company’s own channels. The expression used is “commercial collaboration” if the content provider gets paid or other form of financial benefit, or there is a contract between a company and the content provider.
The mention of commercial collaboration needs to be put in the beginning of a post/video and a different font or other means of emphasis is to be used. Also the name of the partner company has to be mentioned.
Other benefits influencer can gain from his/her social media channels has to be also clearly stated. These can be e.g. product samples, event invitations, press trips as well as paid commissions from affiliate links.
The difference between commercial collaboration and gained befefits is that there is no agreement of content creation between influencer and the company. The company has offered their products or services for free without any obligations.
The gained benefits has to be also clearly stated in influencer channels using e.g. “*product sponsored by” or “*content includes affiliate links”.