Examples

How to mention commercial content

Commercial Collaboration

Commercial collaboration has to be clearly stated in all influencer’s channels and also in the company’s own channels. The expression used is “commercial collaboration” if the content provider gets paid or other form of financial benefit, or there is a contract between a company and the content provider.

The mention of commercial collaboration needs to be put in the beginning of a post/video and a different font or other means of emphasis is to be used. Also the name of the partner company has to be mentioned.

Other benefits

Other benefits influencer can gain from his/her social media channels has to be also clearly stated. These can be e.g. product samples, event invitations, press trips as well as paid commissions from affiliate links.

The difference between commercial collaboration and gained befefits is that there is no agreement of content creation between influencer and the company. The company has offered their products or services for free without any obligations.

The gained benefits has to be also clearly stated in influencer channels using e.g. “*product sponsored by” or “*content includes affiliate links”.

Blog

The mention of “commercial collaboration” and the name of the partner company needs to be put clearly in the beginning of a blog post. Other gained benefits has to be mentioned by using e.g. “*product sponsored by” or “*content includes affiliate links”.

The mention has to be visible and stand out from the rest of the text.

Commercial Collaboration:

Other benefits:

Youtube

Commercial collaboration has to be mentioned on YouTube videos both in the content (marked “video contains paid promotion”) and in the video’s description. It is also recommended that Youtubers will mention the collaboration clearly verbally on their videos, but mere verbal mention is not enough.

Using YouTube’s own tool for mentioning collaboration is not enough, because the name of the advertising company has to be mentioned too. The products you receive must be mentioned right at the beginning of the video, even if you received them unsolicited or without a partnership agreement.

Examples

A-Lapset

Valtteri Sandberg

Instagram

On Instagram the commercial collaboration has to be mentioned on post using Instagram’s own tool (Paid partnership with xxx), if possible. Also, right at the beginning of the post there has to be a statement such as “paid partnership” or “commercial collaboration” and the name of the partner company. This has to be marked in the same language as the post.

If you have received the product or service shown on the post without request or collaboration agreement, you should mention that in the beginning of the post.

Examples

@her_finland

@jennipupulandia

Facebook

The mention of commercial collaboration and the name of the partner company needs to be put in the Facebook post before links and pictures. The collaboration can be also mentioned by using new “Tag business partner” -tool. In paid Facebook ads the mention “Sponsored” will come automatically.

Examples

Her Finland

Instagram Stories and Snapchat

The same principle applies also to live streams and real-time storytelling, e.g. Snapchat or Instagram stories, in which commercial cooperation is to be transparent and regularly mentioned.

You can use Instagram’s own tool if possible. Also, you have to mention that it is an ad or a commercial collaboration and the name of the company in question. All the markings have to be visible and stand out clearly in the beginning of every video even if it is a serie of videos.