Other benefits influencer can gain from his/her social media channels has to be also clearly stated. These can be e.g. product samples, event invitations, press trips as well as paid commissions from affiliate links.
The difference between commercial collaboration and gained befefits is that there is no agreement of content creation between influencer and the company. The company has offered their products or services for free without any obligations.
The gained benefits has to be also clearly stated in influencer channels using e.g. “*product sponsored by” or “*content includes affiliate links”.